BUD LIGHT — BUD LIGHT PARTY MOBILE TOUR

Leveraging the popularity of Bud Light Party faux political ad campaign, we created the Campaign Trail featuring the Bud Light Party Limo & Bus. The trail reached more than 15 southeast markets and included bar takeovers, festival experiences, rallies, photo engagements and more.

Tour Highlights
  • 28,600 people across 9 markets
  • 2 touring Campaign Vehicles making on-premise appearances from April to September
  • 20,000+ Premiums
  • 5,000 DIY Station Items including t-shirts, hats, campaign buttons, koozies, rally signs and more


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