DEPEND —
UNDERWARENESS
LAUNCH EVENT

As a part of Depend’s Underwareness Campaign, Engine Shop designed and produced the Drop Your Pants and Dance for Underwareness Event in NYC. The event promoted the social and charitable cause and helped to crush the stigma around incontinence and bladder leakage.

Event Highlights
  • 3,000 consumers attended with over 750 dropping their pants and dancing
  • Performance by American pop duo Capital Cities including product integration into the concert
  • Media tour by Capital Cities to raise awareness of the cause


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