J & J DEPUY MITEK —
INJURY PREVENTION TOUR

Leveraging DePuy’s official partnership with the 2014 FIFA World Cup, Engine Shop developed and launched a Sports Injury Prevention platform, which was in market throughout the US for two years leading up to the event. Covering 30+ markets and reaching millions more digitally, the tour engaged and educated youth soccer players and parents on how to prevent knee injuries.

Tour Highlights
  • Connected physicians with 150 local youth club players, parents and coaches
  • Engaged communities with over 15 brand ambassadors including Alex Morgan and Cobi Jones
  • Resulted in social media increases by 60% on Twitter, 11,000% increase on Instagram, and 200% increase on Facebook
  • Increased product sales


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