As the social and digital Agency of Record for Dream Hotels, Engine Shop curates an integrated digital approach rooted in strong community management of all social channels. Carefully crafted social media and ad campaigns combined with influencer marketing encourage the target audience to interact with the brand in a natural, creative way that’s all designed to drive room sales as much as increase social statistics.
We monitored our campaigns to see how they were driving brand engagement and revenue — specifically, room bookings through the website, social posts and ads.
Social media influencers were invited to stay at the two NYC Dream Hotels properties in exchange for creating content which included blog posts, Instagram posts, Snapchat takeovers and more. These fashion and lifestyle bloggers helped generate awareness while lending their endorsement. Fans could use influencer-specific promo codes to book rooms, which allowed Dream Hotels to track ROI.
Photography is a powerful social media tool. Engine Shop created a monthly Instagram giveaway, encouraging fans to post original photos or videos using the hashtag #unlockyourdream. Contest winners received a free night’s stay in NYC or Miami, and their photo was printed on all hotel room keys. By changing the theme or call-to-action each month, Dream Hotels garnered continuous brand engagement.