DREAM HOTELS
DIGITAL ENGAGEMENT

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As the social and digital Agency of Record for Dream Hotels, Engine Shop curates an integrated digital approach rooted in strong community management of all social channels. Carefully crafted social media and ad campaigns combined with influencer marketing encourage the target audience to interact with the brand in a natural, creative way that’s all designed to drive room sales as much as increase social statistics.

OBJECTIVES

Increase room bookings
and as a result, revenue
Boost website traffic
to drive conversions

Create brand awareness
through social media
Inspire brand loyalty
among current guests

OVERALL SERVICES

MEASUREMENTS

We monitored our campaigns to see how they were driving brand engagement and revenue — specifically, room bookings through the website, social posts and ads.


BRAND MENTIONS

SOCIAL ADVERTISING ROI

OVERALL ROI


IMPRESSIONS GENERATED VIA
INFLUENCER PROGRAM

ENGAGEMENTS GENERATED VIA
INFLUENCER PROGRAM

INFLUENCER STRATEGY

Social media influencers were invited to stay at the two NYC Dream Hotels properties in exchange for creating content which included blog posts, Instagram posts, Snapchat takeovers and more. These fashion and lifestyle bloggers helped generate awareness while lending their endorsement. Fans could use influencer-specific promo codes to book rooms, which allowed Dream Hotels to track ROI.

THE RESULTS

0
INFLUENCER PARTNERS
0 MILLION
IMPRESSIONS GENERATED

21.3 MILLION
REACH GENERATED
1.6 MILLION
ENGAGEMENTS GENERATED

INSTAGRAM KEY CARD CAMPAIGN

Photography is a powerful social media tool. Engine Shop created a monthly Instagram giveaway, encouraging fans to post original photos or videos using the hashtag #unlockyourdream. Contest winners received a free night’s stay in NYC or Miami, and their photo was printed on all hotel room keys. By changing the theme or call-to-action each month, Dream Hotels garnered continuous brand engagement.

0
INSTAGRAM
POSTS
0 MILLION
IMPRESSIONS
0 THOUSAND
ENGAGEMENTS GENERATED

SIMILAR WORK