ESPN —
SUPER BOWL PARTY

Engine Shop has been a major part of ESPN’s annual Super Bowl event since the event’s inception. The platform was developed as a way for brands to reach an influential Super Bowl audience while driving ad dollars for ESPN. Among our chief responsibilities was the ideation and activation of advertiser integration and social media platforms.

Event Highlights
  • A record-breaking 4,000+ attendees in 2015
  • 77.7 million total impressions
  • 50+ sponsors during the 11 past years


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