MIAMI STORE OPENING POP UP
Engine Shop created a three-week, five-stop tour to celebrate the grand opening of the first IKEA store in Miami. The star of the tour was the two-story, custom-fabricated shipping container, which served as a staged IKEA furniture showroom and outdoor lounge.
- Tour stops in South Florida’s most popular areas
- Promotions announced by brand ambassadors
- Bedroom, living room, dining room and patio vignettes showcased Ikea’s offerings beautifully. Guests were able to sit, test-out and relax right in the showcase, becoming part of the experience.
- In addition, guests were treated to a true Miami moment — the cafecito break. The coffee break (featuring IKEA coffee and cookies) was a welcome gesture and conveyed IKEA’s sense of community