As the Agency of Record for Mercedes-Benz, one of our goals is to tell the brand story in different and creative ways. We develop partnerships on behalf of Mercedes-Benz with film and television properties including last year’s global mega-hit Jurassic World. These partnerships yield organic integrations into the content and provide promotional platforms for the brand to extend its reach.
We helped Mercedes-Benz carefully select partners who would elevate the brand, excite the consumer and help create a 360° campaign. The result? Award-winning, sales-driving content.
Mercedes-Benz partnered with Variety and Sports Illustrated for their inaugural Sports and Entertainment Summit, which focused on the future of sports and entertainment and featured A-list talent. To create original content with widespread appeal, we had Mercedes-Benz brand ambassador Jamie Foxx interview the stars and give the target audience some insight into their stellar careers.
The content resonated with the target audience as was evident by the number of clicks, views and shares. All helped tell the Mercedes-Benz story and increase valuable brand consideration.
CONTENT CREATED HAS
AMPLIFIED THE BRAND’S
REACH BY 1000X
VIDEOS ARE AMONG THE
ON THE BRAND’S SOCIAL CHANNELS
900K VIEWS ACROSS