MERCEDES-BENZ
BRANDED CONTENT

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THE RESULTS

We helped Mercedes-Benz carefully select partners who would elevate the brand, excite the consumer and help create a 360° campaign. The result? Award-winning, sales-driving content.

AN ESTIMATED $100 Million
IN FREE MEDIA FROM
ON-SCREEN TV AND FILM EXPOSURE
WINNER
OF BRANDCAMEO
FILM AWARD IN 2016

30+ INSTANCES
OF AMBASSADOR
INTEGRATION INTO
BRAND PROGRAMS
56 HOURS
OF ON-SCREEN
EXPOSURE FROM TV
& FILM PLACEMENT IN 2015

MERCEDES-BENZ
ORIGINAL CONTENT

SPONSORSHIP EXTENSION &
AMBASSADOR INTEGRATION

Mercedes-Benz partnered with Variety and Sports Illustrated for their inaugural Sports and Entertainment Summit, which focused on the future of sports and entertainment and featured A-list talent. To create original content with widespread appeal, we had Mercedes-Benz brand ambassador Jamie Foxx interview the stars and give the target audience some insight into their stellar careers.

THE RESULTS

The content resonated with the target audience as was evident by the number of clicks, views and shares. All helped tell the Mercedes-Benz story and increase valuable brand consideration.

CONTENT CREATED HAS
AMPLIFIED THE BRAND’S
REACH BY 1000X

VIDEOS ARE AMONG THE
TOP-PERFORMING CONTENT
ON THE BRAND’S SOCIAL CHANNELS

900K VIEWS ACROSS
MERCEDES-BENZ’S SOCIAL
MEDIA CHANNELS


SIMILAR WORK