MERCEDES-BENZ
EVOLUTION TOUR

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HOW DID WE GET THERE?

Analyzed broader business objectives to fit the overarching brand strategy
Analyzed consumer research, marketing trends and category expertise to develop insights
Activation driven by millenials value, expectations, and passion points
PERSONALIZATION CONNECTIVITY CONTENT
DISCOVERY SHARING HAPPINESS
MUSIC ART FASHION

INSIGHTS-DRIVEN ACTIVATIONS

80%
81%
79%
76%
87%
80%
81%
79%
76%
87%

SIMILAR WORK