At the 2016 PGA Championship, Engine Shop conceived a three-hole mini golf course inside the Mercedes-Benz Performance Center. Each hole was associated with a vehicle-specific performance feature to increase brand awareness while allowing consumers to enjoy one of America’s favorite pastimes.
- 7,000+ hole in one attempts were made by guests; for the first time ever, one guest made a hole in one and was awarded a vehicle
- Leveraged activation to create short form content with ambassadors Rickie Fowler, Anthony Anderson, Davis Love III and Bill Macatee
- 17% increase in data captured, 700% increase in fans engaged at Performance Center and 38% increase in total fans engaged