MERCEDES-BENZ —
STADIUM NAMING RIGHTS

With Mercedes-Benz opening its new North American headquarters in Atlanta, the company wanted to make a strong impression on the community. Engine Shop identified Arthur Blank’s new multi-purpose stadium as the icon of that commitment and worked closely with AMBSE and Mercedes-Benz to negotiate the deal.

Partnership highlights
  • Multi-platform sponsorship beyond naming rights
  • New home of the Atlanta Falcons and the Atlanta United FC (MLS) in 2017
  • The 27-year partnership provides Mercedes-Benz with a clearly defined presence in the Atlanta Community and allows the brand to tap into resources beyond the traditional naming rights sponsorship
  • Upon its completion in 2017, the stadium will be home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United.
  • The multi-purpose stadium will also host other major sports and entertainment events, including the Super Bowl LIII in 2019 and NCAA Men’s Final Four in 2020


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