MOTOROLA
POP UP SHOP

A PHP Error was encountered

Severity: Notice

Message: Undefined index: HTTP_REFERER

Filename: helpers/MY_html_helper.php

Line Number: 125

The Motorola brand is built on the idea of choice. After launching the first ever online mobile customization tool at Motomaker.com, Moto wanted to transfer that interaction into a first of its kind Moto Retail Shop. Engine Shop delivered an interactive, hands-on experience for the brand, connecting digital, social and mobile with physical real-world engagement, providing a seamless transition between channels for the customer.

The shop and integrated platform were designed to increase purchase consideration by 70%. Additionally, Engine Shop was tasked with collecting consumer data throughout the customer journey and implementing changes in real-time based upon ongoing measurement and analysis.

INSIGHTS

Creating memorable experiences for consumers begins with analyzing their behaviors and lifestyle preferences.


SAY PERSONALIZATION IMPACTS
THEIR PURCHASE

WANT TO CREATE THINGS
OTHER PEOPLE LOVE

BROWSE ONLINE AND
PURCHASE IN STORE

 

MOTO MAKER
DESIGN TABLE

  • Consumers built their own flat lay using Moto phone, watch parts, and lifestyle props
  • Created shareable, personalized photo op
  • Advertised customization available at Motomaker.com

 

MOTO CHOICE CAFE

  • Consumers chose one of three giveaways from local partners sourced by Engine Shop
  • Confirmation texts received by baristas wearing Moto watches showed off the latest technology

 

CREATING AWARENESS

  • Engine Shop sourced low-cost influencers to drive traffic to the store through content creation and in-store appearances/events
  • Partnerships included Arin Agase (lifestyle/beauty), Kate Lemere (Nike Master Trainer), Soren Buchanan (yogi), Bobby Portis (Chicago Bulls), Marc Mariani (Chicago Bears), Staley da Bear (Chicago Bears Mascot), Teuvo Teravainen (Chicago Blackhawks), Dexter Fowler (Chicago Cubs) and David Robertson (Chicago White Sox)

DROP ZONE

  • Consumers were able to put it to the test by dropping it on a variety of hard surfaces
  • Showed capabilities of the Droid Turbo 2, the first-ever shatterproof phone

MOTO PHOTO SHOOT

  • Consumers created their own photo ops using a studio-style set design and fun props
  • Highlighted Moto X Pure camera feature

MOTO 360 WATCH BOUTIQUE

  • The Moto 360 area offered a boutique style watch display and try-on experience
  • Large cases showed off countless customizable options
  • Consumers had the opportunity to interact with the smart features


SPRINGBOARD METRICS - PED COUNT PER WEEK

CRM - CUSTOMER QUOTES

Wonderful employees and a well designed shop. It was a pleasure to see the aesthetics and pleasing Motorola devices!

Staff was very friendly and helpful. Also, it was nice to be able to touch and feel all of the different materials available to customize a Moto X.

Great place to get my Moto 360!

Just completely awesome!

The employees were extremely knowledgeable and engaging. It was fun learning about the various products and services.

SIMILAR WORK