MOVIETICKETS.COM | PROMOTIONAL CAMPAIGN
With a focus on audience engagement and increasing advanced ticket sales, Engine Shop developed, managed and executed a new creative advertising campaign for MovieTickets.com.
- Built partnerships with major film studios to create co-branded advertising that also promoted upcoming tent-pole releases
- Launched a new campaign every quarter with approximately $4 million in media run in nearly 700 theatres on over 6,000 screens, in addition to TV and online
- Campaign extensions included consumer sweepstakes and exclusive content in exchange for co-branded advertising on MovieTickets.com
- Campaigns generated buzz and won awards while driving box office revenue for studio partners