MOVIETICKETS.COM | PROMOTIONAL CAMPAIGN

With a focus on audience engagement and increasing advanced ticket sales, Engine Shop developed, managed and executed a new creative advertising campaign for MovieTickets.com.

Campaign Elements + Results
  • Built partnerships with major film studios to create co-branded advertising that also promoted upcoming tent-pole releases
  • Launched a new campaign every quarter with approximately $4 million in media run in nearly 700 theatres on over 6,000 screens, in addition to TV and online
  • Campaign extensions included consumer sweepstakes and exclusive content in exchange for co-branded advertising on MovieTickets.com
  • Campaigns generated buzz and won awards while driving box office revenue for studio partners


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