smart car —
ART MOBILE TOUR
To introduce the innovative spirit of the smart car brand to millennials, Engine Shop created a 10-market tour focused around art, music and technology. A local artist in each market did a live digital art performance, including graffiti walls and installations.
- Art, music and technology were fused together to highlight the brand’s innovative spirit
- A 40 ft. custom fabricated shipping container delivered a new twist to the mobile tour
- Up-and-coming artists with smart car-inspired designs were featured through live digital graffiti performances. This artwork was displayed on the side of a building acting as a backdrop to the entire smart tour footprint.
- 1,100 test drives
- 360 photos taken with display vehicle
- 2.2 million social media impressions
- 1.1 billion public press impressions