RUSSELL WESTBOOK LAUNCH EVENT
During NBA All-Star & Fashion Week in NYC, Engine Shop created an event that celebrated JackThreads’ collaboration with fashion-forward NBA star, Russell Westbrook. The event promoted the Silver Series product launch.
- Performance by the Aqualillies, desserts by Dominique Ansel, and sketches by Napkin Killa
- Hosted VIPs, athletes, influencers, and media
- Featured on front page of New York Times Saturday sports section