THRILLIST —
RUSSELL WESTBOOK LAUNCH EVENT

During NBA All-Star & Fashion Week in NYC, Engine Shop created an event that celebrated JackThreads’ collaboration with fashion-forward NBA star, Russell Westbrook. The event promoted the Silver Series product launch.

Tour Highlights
  • Performance by the Aqualillies, desserts by Dominique Ansel, and sketches by Napkin Killa
  • Hosted VIPs, athletes, influencers, and media
  • Featured on front page of New York Times Saturday sports section


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