Christopher Handy joined Gordon at MMG in 2010 bringing a “360 perspective” to creating strategic experiential marketing programs for its clients. He has worked with global companies, professional teams, major venues, national sports associations, and iconic athletes to achieve their marketing objectives through joint ventures, events, celebrity endorsement and media-focused branding. Handy has managed marketing relationships with brands such as Audemars Piguet, Vitaminwater, 24 Hour Fitness, Cytosport, Ty Inc., the United States Tennis Association and the NBA. Handy also created the Li-Ning-Shaquille O’Neal partnership, the largest deal ever between a Chinese company and an NBA player at the time. A Harvard Law alum and a certified public accountant, Handy is the President for Engine Shop and oversees all of its business build and operations.