HYE-YOUNG CUDDY

VICE PRESIDENT, GLOBAL SPORTS

Hye-Young Cuddy joined Engine Shop in March 2018 to help launch the Global Sports practice with Terrence Burns. Previously, she spent three and a half years with the International Olympic Committee based in Lausanne, Switzerland where she oversaw the marketing relationships for IOC Partners including Omega, Nike, Samsung, and Visa on all facets of their sponsorship, supply rights, assets and activations. She joined the IOC after four years at GMR Marketing, overseeing Visa’s Olympic rights activation for the London 2012 and Vancouver 2010 Games. While at GMR and before that with Visa Inc., Cuddy coordinated a myriad of various global partner activations with FIFA, NFL, golf, music and entertainment.