SCOTT DEBSON

EXECUTIVE VICE PRESIDENT, STRATEGY

Scott has spent 17 years at the intersection of marketing, technology and entertainment. He co-founded SA Studios Global and spent 11-years at the agency working with numerous Fortune 100 brands developing lifestyle and cultural marketing strategies and campaigns, including PepsiCo, T-Mobile, MetroPCS, Warner Brothers, TWC, Four Seasons Hotels and Resorts, Umbro and Bob Marley Music. Scott’s work in the esports and gaming space has seen him work with leading brands, including Machinima and Major League Soccer in the development, launch and execution of their entry into the competitive gaming space. Over the past year alone, he has executive produced more than 100 live esports broadcasts at the Microsoft Studio at the Microsoft Flagship in New York, creating more than 300 hours of original content.

Prior to co-founding SA Studios Global, Scott was General Manager for Zingy, at the time, the largest mobile content company in the US, overseeing a content portfolio of more than 450 licenses and over $200M in retail revenue. Scott spearheaded Zingy’s original content studio working with properties including 50 Cent, Kanye West and Paramount Pictures, launching the first made for mobile reality show, which aired exclusively on Sprint. In 2001, Scott co-founded not13, one of the first mobile marketing and content companies in the UK and US. not13 launched the world's first advertising supported SMS (text message) lottery, and in 2002, the first cross carrier short code in the US in partnership with Warner Music Group. Scott is a Graduate of Boston University’s School of Management, and lives in New York with his wife and two children.