Hilton. For the Stay – the brand’s new global marketing campaign was set to debut across EMEA. A week before its rollout – during Hilton’s annual General Managers Summit – Engine Shop sought to bring the campaign to life and galvanize Managers around its rallying cry – It Matters Where You Stay.

Engine Shop created a 3-part escape room that transported guests in the unsavory shortcomings of the brand’s competitors – hidden fees, disconnected rooms, and amenity charges. Guided by actors, guests were rudely unwelcomed into a dingy hotel room where they solved campaign-inspired clues to uncover a 7-digit code they used to call Hilton to Escape for a Better Stay. Making their escape, guests were warmly greeted with premium hospitality, unique immersive ad displays, photo vignettes, and even some pups that brought Hilton’s benefits and the For the Stay campaign to life.