OUR METHODOLOGY
ENGINE SHOP’S 8-STEP MODEL FOR BRAND BREAKTHROUGHS
We apply science to brand experience. Through proven proprietary change-management and thought-change philosophies, we provide a transparent process and high-success probability for brands needing a breakthrough. Our approach works for all brands and holds particular value for brands launching rebrands or new products, brands reaching out to new audiences, brands trying to become more relevant in culture and new brand leaders wanting to create new legacies.
Click on any step to learn more.
BREAKTHROUGH PROCESS
1
Identify
The Urgencies
1 Identify
Intake Phase
- Review of Brand Briefs
- Cultural Analysis
- Audience Analysis
2
Align
Stakeholders
2 Align
Diagnostic Phase
- Stakeholder Interviews
- Social Listening
- Insight Identification
3
Build
Engagement Strategy
3 Build
Planning Phase
- Channel Planning
- Asset + Partner Planning
- Core Creative Ideation
4
Enlist
Strategic Advocates
4 Enlist
Recruitment Phase
- Ambassador Strategy
- Influencer Analysis
- Property Alignment
5
Create
Breakthrough Experiences
5 Create
Experience Design Phase
- Integrated Ideation
- Consumer and Emotional Journey Design
- Omni-Channel Execution
6
Generate
Momentum + Mentions
6 Build
Acceleration Phase
- Flashpoint Activation
- Bold Brand Acts
- Earned Media Moments
7
Sustain
Acceleration
7 Sustain
Behavioral Phase
- Brand Behavior Breakthrough
- Audience Engagement Enhancement
- Measurement + ROI Development
8
Institutionalize
The Change
8 Institutionalize
Entrenchment Phase
- Extended Strategy Reflecting New Brand Behaviors
- Reward Loyalty for Converted Customers / Consumers
- Measurement + ROI Optimization
BREAKTHROUGHS INCLUDE
But Are Not Limited To:
- Launching a new product or re-brand
- Targeting a new audience
- Needing more cultural relevance
- Altering consumer perception
- Creating a new legacy with new leadership
