Spotlight: Mike Tschida, EVP ETM

Entertainment and Talent Marketing (ETM) reaches new audiences resistant to traditional advertising, connecting new demographics to where and when they choose to consume content. It elevates your brand’s awareness, perception, and affinity through entertainment. Led by the visionary Mike Tschida, Engine Shop‘s ETM team is a powerhouse; a well-oiled machine known for propelling brands into the stratosphere through strategic product placement, celebrity partnerships, and unforgettable experiential events.  Tschida’s unique background – a veteran of the political arena turned entertainment marketing mastermind – fuels his vision for a diverse and forward-thinking team.

Under Tschida’s leadership, the ETM team’s success isn’t merely attributed to their extensive industry connections, spanning studios, creative directors, film and television figures, agents, and celebrities. Instead, their expertise extends beyond their network. The team’s recent triumphs are a testament to their robust collaborative spirit. In their latest endeavor with the Ghostbusters franchise, they showcased their ability to innovate by seamlessly integrating with the franchise’s beloved universe, delivering results that exceeded even the most ambitious expectations of their clients.

This team isn’t reactive—it’s proactive. They constantly analyze scripts, identify potential opportunities, and are ready to mobilize when a client is on board. They help clients understand the power of leveraging often-overlooked marketing channels to amplify their brands in exciting new ways.

The future for ETM is brimming with innovation. They are not resting on their laurels – exciting plans for music licensing and expanded celebrity talent services are on the horizon. But it’s not just about securing placements. They go deeper, meticulously aligning strategies with specific client goals and KPIs through a data-driven approach that emphasizes demographics, creative storytelling, and, most importantly, authenticity.

Tschida’s passion for the industry translates into a clear vision for a diverse team catering to a broader client base. His commitment to continuous improvement is evident in their action plan: exploring new script opportunities, venturing into sponsorships, and building an even more diverse client base.

Led by Mike Tschida and fueled by a collaborative spirit, Engine Shop’s ETM department is poised to dominate the ever-evolving entertainment landscape. Their dedication to innovation and an unwavering focus on client success solidify their position as the undisputed leaders in entertainment marketing.